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Optimism, joy, strength, and courage are the values conveyed by the new Pantone of 2023, which, between the physical and the virtual, is proposed in expressing the exuberance and boldness inherent in each of us. A true unconventional color that reflects the “rebellious” spirit of the era and can guide design to create a more positive, joyful and bright future that Pantone is keen to define as genderless and inclusive.

It reconnects to the original matter and, by invoking the forces of nature, galvanizes our spirit, helping us build our inner strength.

commented Leatrice Eiseman, Director of the Pantone Institute.

Reds are powerful colors that celebrate life. A shade of “crimson red” shaded somewhere between red and purplish pink that presents the balance between warm and cool. Pantone 18-1750 Viva Magenta, harkens back to nature and reality, is powerful and unconventional, derived from the dye produced by the ‘cochineal insect, one of the most valuable in nature, but is artificially processed with blue and fuchsia to become, precisely, Magenta.

#fashionphilosophy Viva Magenta is synonymous with good mood in the wardrobe

Viva Magenta is a cross color beloved by the fashion world. Perfect in monochromatic versions, Viva Magenta shines alongside black and white. For a sophisticatedton sur ton look, try it together with purple. Viva Magenta also conquers the world of accessories such as rings, necklaces or earrings with pendants that, when worn with a white blouse is perfect. The shade destined to set trends for the next twelve months has already been chosen by several fashion designers such as Chanel, Givenchy and Luisa Spagnoli, who have proposed it on the runways of the upcoming spring/summer collection.

#beautyphilosophy From makeup to hair color. Viva Magenta and Armocromia

Viva Magenta is a perfect color to be used in the beauty universe. In make-up it is consolidated to lipstick, or nail polish but, being an unconventional color invites experimentation, try for example to combine it on the eyes with brown or anthracite, it will give a sensual and feminine look, making it shine whatever one’s armorial season. This shade goes very well with golden complexions, but also with olive and pale complexions, where paleness coincides with brown hair typical of those who are winter season. The Viva Magenta shade is also perfect for warming up the complexion: just a few strokes of blush are enough to emphasize the face. If you are passionate about nail art and love timeless styles, try making an elegant and striking French manicure to show off on all your nails, or just a few if you want a more jaunty effect.

#home
philosophy

Viva Magenta absolute star of the home

How to match indecorating this color with such a big personality?

Watchword #balance

A
floor lamp
, a sofa or some pillows can be placed in a room where the dominant colors are white, gray and blue. Viva Magenta can be a shade with a disruptive presence in rooms, so it should be dosed wisely, so avoid excess and try to focus on accessories and the
home decor
.

Yes to
curtains
,
bedding sets
and ornaments in the color Viva Magenta. Remember to use the criteria of armocromy in the home as well, to give a touch of subtle color alongside other shades such as white in all its shades, warm or cool.

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